Our Standards

Your local news is more important than you realize.

Local newspapers and TV news outlets have been on the decline for years. Many shut down. And often those that don’t are bought by national corporations who might dictate what you see. And on average, only 17% of the stories you see on local news actually are about where you live.

Why does that matter? Because without local journalists, no one is around to hold those in power accountable.

In places where local news disappears, voter turnout and civic engagement declines.

At Versa, we care deeply about accuracy and factual information.

We will always strive to adhere to rigorous ethical standards of the Society of Professional Journalists.

If you find an error in our content, we really want to hear about it. Please let us know by emailing us at [email protected], and we will review it. If we got it wrong, we will issue a correction.
In places where politicians aren’t watched by journalists, government costs rise.
In places where there is a lack of local news, people turn to social media,
and end up getting a steady diet of misinformation.

And that’s bad for all of us.

Here’s how we’ll earn your trust.

At Versa, we care deeply about accuracy and factual information. And we want to make sure you get the information at the local level that you need to be active in your community, and to be enthusiastically engaged in the democratic process. We will always back up our stories with sources you can check for yourself (we bit.ly link sources in all our videos so you can easily access them).

We will always strive to adhere to rigorous ethical standards of the Society of Professional Journalists .

But we aren’t perfect.

Every reporter has biases. Because every human has biases. It’s how you handle your biases when they are truly tested that matters. We come to the table aware of our biases, with high standards and a promise to lay it all out for you. Sometimes there will be 23 perspectives on an issue. Sometimes there will only be one. But you will always know where we stand, and we will always endeavor to give you the complete picture.

Just as every human has biases, every human can make mistakes. We’re realistic enough to realize that at some point, we’re gonna get something wrong. When that happens, we will update our content with a correction or an update, both in the description, and in the comments, and let you know about it on our corrections and updates page. In the rare case where our content completely missed the mark or breaking news invalidates it, we will screenshot it, delete it, and add it to the corrections page as well. If you find an error in our content, please let us know by emailing us at [email protected] .

Let’s talk about “fake news.”

You may have heard the term “Fake News” from President Trump. We want to make sure you’re on the same page as us about that.

What fake news is: Fake news is false, fabricated or misleading content that attempts to trick people into believing things that aren’t actually true. Here’s a great primer on how to spot it.

What fake news is not: It’s not fact checked reporting that uses anonymous sources, nor is it stories you disagree with from legitimate news sources, and it’s probably not stories you don’t want to believe. President Trump is a fan of anonymous sources when they say something he likes, even while he rails against them in stories questioning his adminsitration.

We have all been disappointed in our leaders at one point or another. But if our content challenges your worldview, don’t take the easy way out and presume it’s fake or biased. Look at our sources (we’ll always provide links). Check the facts yourself. We don’t want you to rely just on us. We do, however, want to make sure you can trust us to be straight with you.

Questions? Email us at [email protected]